You have a business. You want it to succeed. English is that first step to success.
Fun fact: over one billion people in the world speak English, either as a first or second language. That’s roughly the population of China or India — one seventh of the world’s population who speak English.
What does this mean for you? Well, as a business owner or aspiring entrepreneur, can you afford to alienate over one billion potential customers by not speaking English? The world is getting smaller every day (thanks, globalization!), which means that we all need to communicate in a way that is universally understood.
But why does my business need English?
If you want to grow your business from local to global — you need to talk so everyone in the world, or at least the most customers — can understand you.
- What are you selling?
- What are you offering?
- How will you get attention for your product or service?
Social media is a powerful marketing tool and just hashtags alone can generate powerful interest and views. But the ultimate trick is English. English words, English phrases, English hashtags, English viral trends will help make your business pop.
Sounds good, what else?
Understanding and communicating in English helps you:
- Read and comprehend market research in your field
- Reach out to potential global clients
- Create a far-reaching growth plan for your business
- Contribute as an expert on LinkedIn and other social media
- Hire the best talent to help you grow your business
- Create an impactful and universal social media presence
How does this “global” part work?
Think about it this way: your business can cross international borders without you physically leaving your own country.
That’s the power of English in business.
Whatever your product or service, your customer is everywhere and anywhere. No need for them to physically walk into your office or shop. They could shop online. Imagine shopping on a website that’s only available in the local language while you’re browsing from a different country. Sure, you could translate the page contents, but that’s not very user-friendly and not everything translates correctly either.
Making your content available in English opens up billions (literally) of potential new doors to customers. How about if you actually decide to expand, physically, and open an office or shop in another country? Knowing and understanding the basics of English can help you make sense of the local laws, fill out the necessary paperwork, and liaise with officials. Not to mention, sourcing property, dealing with landlords or rental agents, and a host of other essential needs. A firm grasp of English can suddenly make all these potential challenges a lot more practical.
As experts at Harvard Business Review say, English has long ago become the global language of business, whether сompanies are ready or not to accept the fact.
Welcome to the office (the global version)
How about broadening your perspective on life, business, and the world? Learning a new language opens up a world of possibilities to absorb new cultures, ideas, and opinions. And this can go beyond a personal level. Applying these new concepts to your fledgling business can bring an exciting diversity and global flavor to your work.
Speaking of diversity, in a post-Covid world, we’re all working from our homes. The office is expanding beyond the traditional format. Employees are Zooming in from every corner of the globe, messaging in real time, working cohesively. And invariably, in one common language. What happens if your business grows into a massive worldwide success and you have talented staff patching in from every country? Everyone needs to understand and be understood. English has become the default communication medium.
In fact, it’s essential that there is a default medium. With professionals in every country, you run the risk of slowing down production, missing deadlines, and derailing projects if people can’t communicate with each other.
Don’t forget the fun stuff…
Think of the best viral campaigns you’ve seen in recent history.
Remember “The Dress”? A random picture of a dress that became a fierce debate all over social media some years ago. Was it blue? Was it gold? Spoiler alert: we still don’t know for sure. Either way, you see how a seemingly simple idea could trigger a worldwide phenomenon. And the language of choice was English.
What The Dress trend actually did was create a further domino effect where other brands and companies jumped onto the trend to create their own campaigns and garner that precious clickbait traffic. The trick, of course, is English hashtags.
Comprehending and piggybacking off popular hashtags can elevate your business, and catch more eyeballs, clicks, and customers.
Great! Where do I start?
Osmi is here to help your business succeed. Study English with us.
Learning happens on your time. That means you can create your own schedule and learn whenever is convenient for you: at home, during a lunch break, or on holiday. Plus, we have world-class English teachers who help you progress from beginner to proficient. You get
- quick feedback
- real-life lessons that draw from the world around us
- a fun, interactive platform
Our Business English course simulates real working scenarios, from launching your project to giving a presentation at an international conference. You’ll learn business vocabulary and easily understand your international colleagues. You’ll be able to defend your point of view and express your ideas clearly.
By the way, our course comes with a Certificate of Completion, so feel free to add this to your company’s profile on LinkedIn.
Let’s start learning!
